“With real estate booming in the Gulf region, especially in the UAE where property ownership is now more accessible than ever, the demand for hardware and furniture fittings is raging alongside the construction boom.”

~ Interview With Khuzema Kagalwala (General Manager, STARKE – Trans Vista General Trading LLC)

1. Tell us about your current manufacturing infrastructure. What kind of products do you make? And what are your target markets?

We outsource our products from India, China, Italy and Turkey. Our product range includes kitchen accessories, furniture fittings, fasteners and general hardware. We are also dealers and distributors for various brands like Bosch, Morris, Quba, Hettich, Pidilite.

2. Your business is a combination of manufacturing and distribution. What share does each aspect of your business have?

Our own brand STARKE comprises of 70% of our sales and distribution. The rest comes from our associate brands.

3. What is your vision for the Middle East market? And what are the key drivers of demand here, for furniture fittings and hardware.

With real estate booming in the Gulf region, especially in the UAE where property ownership is now more accessible than ever, the demand for hardware and furniture fittings is surging alongside the construction boom.

4. There are several furniture hardware manufacturers and distributors in the Middle East market. How does Transvista stand out?

We have a wide range of products related to furniture factory and joinery from adhesives to packaging materials and power tools. We have adequate stock stored in our 3 warehouses of total 15,000 sq ft. We are well connected to all the emirates in the UAE and all shipping stakeholders. Our service quality of products and our customers satisfaction stands out.

5. Who are your main customers and target audience?

Furniture manufacturers, joinery, contractors are our main customers.

6. What products are you planning to exhibit at Furtech Show 2024? What can visitors expect?

We have a wide range of door hardware kitchen accessories, furniture fittings, etc.

7. How do you think a show like Furtech can impact the current furniture market?

As there is huge demand for furniture industry, people can look for good quality products and vendors for their requirements of furniture fittings.